Author Archives: Paul Tapping

Paul Tapping

You may remember in our ‘Torpedo is Ten’ blog post we stated one of our designers could do the Rubik’s cube in 59 seconds. We thought we’d put him to the test, we’re not the type to let this kind of thing go unnoticed you see. We said “Pete, you can’t go making foolhardy boasts without proving it to the team”.

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Paul Tapping

Here’s what Paul had to say in January… “The importance of a creative rationale: if done correctly it will help the subjective become the objective.” We’ve all come up against the problem of design being subjective, tastes vary from person to person and can be a stumbling block to the creative.

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