Richard Blagden

Why Motion Graphics are this year’s ‘must-have’

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Motion graphics are certainly not a new idea when it comes to marketing, but as the popularity of Content Marketing continues unabated, video is becoming the preferred medium for viewing online content and for marketers to communicate their messages.

In 2014, online videos are no longer a ‘nice-to-have’ marketing tool, but a ‘must-have’. With animation viewers retaining 58% more information than viewing just images with black and white text, according to threemotion.co.uk.

We take a look at some of the benefits motion graphics can have on helping businesses communicate with their customers and sell more, which should help to explain the reason for their increasing popularity.

Increase accessibility

The rise of content marketing has created too much for any one person to digest, making the need for short, well-scripted and relevant video and animation content all the more critical.  Motion graphics allow complex information to be made more accessible and immediately more engaging.

An effective Content Marketing Tool

Taking the content marketing world by storm, motion graphics allow content creators to condense complex, wordy information into something visually captivating.  They are also easy to consume, comprehend and share.

Businesses have realised the search engine benefits that video bring to online marketing strategies; Google is frequently ranking videos higher in the SERPs than static text based webpages. Studies have shown that 62% of Google universal search results feature video these days.

Boost a brands’ image

Not only does video content make information more visually appealing, it’s also a great way to showcase your brand’s key messages, ideas, and raise awareness of your product or service to a wider audience.

Increases website conversion rates

According to Internet Retailer, online shoppers are 85% more likely to purchase a product after watching a product video. Online retailers have tested and proven for themselves that when someone watches their online videos, they’re more likely to buy, spend more time on the site and increase their order size.  In a B2B market, motion graphics are great storytellers and can encourage interaction and engagement in a short time span.

At Torpedo we have motion graphics specialists in house who can deliver storyboarding and scripwriting, animated gifs, 2D and 3D animation and modeling; visual effects and editing in various formats for multiple devices. Is it time to see what the power of motion graphics can do for your business?

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