Digital Content Strategy and Creation
Content marketing that gets you noticed and drives traffic to your website.
Our approach to attracting and convincing prospects is simple: robust, automated systems and integrated, content-led communications. Working in unison there needs to be a solid SEO strategy, alongside audience tracking and conversion rate optimisation. Yet we’re not finished there, as our data analysis will also drive campaign performance and KPIs. So however you want to reach your audience, we’ll do our utmost to get them listening, interacting and converting.
- Content strategy – The who, how and what. We’ll work with you to identify the target personas and create a content engagement schedule that supports each stage of the buying process.
- Content creation – Relevant and adding value, never boring. Videos, infographics, blogs, articles, eBooks, whitepapers and much more, we create content that will excite and inspire your prospects and customers.
- Content distribution – Content is useless if no one sees it. Using digital marketing and social media we’ll make sure your content is found in all the right places.
- Content amplification – Managed content promotion through targeted channels to reach more of your potential customers. We’ll get your content noticed.
- Lead generation – Driving traffic to your website is just the first step, the next is to identify, capture and nurture those leads.
- Search engine optimisation – Our Google Certified team combines effective content marketing and professional SEO best practice to drive organic search engine listings