The Eurofighter Typhoon, the world’s most advanced multi-role combat aircraft, needed an engaging online game to raise public awareness of the jet. This was to be launched at the Farnborough International Air Show and the Royal International Air Tattoo in July 2014.
The Typhoon Time game was created and developed by Torpedo’s in-house creative team and mobile app developers. The game allows players to ‘fly’ the Typhoon over a challenging landscape in the shortest time possible. Players then simply submit their time to the global leaderboard to see if they have what it takes to be ranked first.
Promotion of the game for the air shows included advertising on Facebook and Linkedin, traditional outreach to media, which included a press call with TV personality Carol Vorderman and outdoor advertising on Europe’s largest LCD screen at Waterloo station. In addition, Torpedo produced a promotional video for BAE Systems’ YouTube channel which was also shown on digital screens at Farnborough Air Show.
The game was approved by Google and Apple and launched within deadline and to budget. As a result, within the first week of launch it was rated as one of the top iPad apps of the week by Gizmodo.
Simply download the game to see if you have what it takes to be ranked 1st.
"I was extremely impressed with Torpedo’s understanding of the brief and delivery to time and budget. They were very easy to work with and produced a great product which met our objectives in every way"