Panasonic’s Visual System Solutions offer some of the world’s most innovative products in projectors and professional displays. They approached us with a request to refresh the look and feel of their Visual assets campaign following the existing theme “New perspectives. New possibilities.”
We developed a comprehensive creative approach, complete with messaging, focused around a 3 dimensional cube which played on the notion of ‘perspectives’. This visual theme flowed through adverts, banners and event stands as well as a selection of templates to be distributed to Panasonic’s field marketing teams. Spanning across 5 industry verticals, each design followed its own colour theme and comprised case-study imagery from the Panasonic archives.