Sure, ‘business chores’ are about as glamorous as the household ones – but the good news is, they could prove to be far more lucrative and enlightening. Despite its many drawbacks, the recent climate has presented B2B marketers with a unique opportunity to not only play catch up, but even get ahead with their strategic
We’ve seen a flurry of clients working hard to take physical events online. In some ways, webinars, virtual conferences or online talks are a world away from their physical counterparts. But they’re a great opportunity for B2B marketers to engage a wider audience and the barrier to entry is much lower than setting up a
Business is pretty unusual right now. The context we’re operating in has changed completely, and marketers everywhere have had to hit pause on their usual activities. So, what do you do when things like lead generation and live events (which were a mainstay for many B2B marketers) aren’t possible?
Influencer marketing is widely seen as a silver bullet for many business and marketing objectives, with billions of dollars pouring into the industry. But, with negative connotations on the rise, is it safe for B2B brands to explore the opportunities provided by this age-old tactic? It’s often said that people buy from people. Or, if
As marketers, we’re all fixated on getting more action. Everything we do, every press release we draft, every email campaign we launch and every new page we add to our website is ultimately designed to do just one thing: to get our customers to take action. And while our research, campaigns, user experience design and
There’s an interesting debate happening around Artificial Intelligence (AI), Virtual Reality (VR), machine-learning, bots and automation, and it’s one that’s transforming marketing. From voice-enabled personal assistants like Alexa, to self-driving cars and personalised product recommendations, AI is undoubtedly powering more of the day-to-day experiences we have. In fact, Accenture has estimated AI could add in
These days, a marketing campaign without video content is like a bicycle without a seat. You’re likely to be uncomfortable with the results. Video is a powerful tool. A good one will grab and hold the attention of visitors to your site. Increase engagement. Help content get ranked. Smart marketers understand that high-quality video content
2015 was one of the most significant years yet in the SEO world, and ended up being the much forecasted “year of mobile” that many experts had been predicting. In April we saw the release of Google’s Mobile-Friendly algorithm. This aimed to provide a boost in mobile search results to websites offering a good user
Social media has brought new opportunities and fresh challenges for companies looking to further connect with their audience. While word-of-mouth brand advocacy has always been important, its scope was previously limited to the people you connected with and interacted with on a regular basis. Social media has removed that limitation and given new power to
Discover practical tips to achieve great results with your videos and help them reach the right audience.
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