Category Archives: Social Media Marketing

Jai Raja

There are 2.62 billion people that use social media across the globe. It’s great for connecting with family, friends and brands. For us, on the marketing side of the table, it’s got a number of benefits, but paid social media is something that should be in every campaign strategy, and here’s why; 1.    Targeting One

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Social media has brought new opportunities and fresh challenges for companies looking to further connect with their audience. While word-of-mouth brand advocacy has always been important, its scope was previously limited to the people you connected with and interacted with on a regular basis. Social media has removed that limitation and given new power to

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