A day in the life of…Aaron – SEO & Digital Acquisition Manager at Torpedo.

Ever wondered what it’s like to truly understand the ever-evolving world of SEO? This is the guy whose brain you want to pick. Our SEO & Digital Acquisition Manager, Aaron, is not only a bloomin’ knowledgable bloke, he also lives and breathes the culture of Torpedo. Read on to dip into his world.

What’s your role at Torpedo, and how long have you been here?

I’m the SEO and Digital Acquisition Manager. I have been blessed with three and a half awesome years at Torpedo (and counting)!

What exactly does your role entail? Can you run us through what you might get up today, for example?

I’m responsible for ensuring all our work meets SEO best practices. I do this so that our clients get the right traffic, and more business as a result. I do everything from planning and execution to reporting and analysis. I also manage paid media, buying across all channels including search, display, video and social.

What tools/resources/people do you depend on to get your job done?

Hmm, where do I start? I have a wide arsenal of software and tools I use on a regular basis. To name a few: SEM Rush, Moz, Screaming Frog, Search Metrics, AHRefs, Ads Planner, Page Speed Insights… but the list could go on forever.

What do you love most about your job at Torpedo? What’s the highlight of your day?

The highlight of my day would have to be the environment and people. The team are not only colleagues but great friends and I also enjoy socialising with the gang outside of work.

And what do you find most challenging?

A challenge for me is being office-based as I’m fully of energy and hyperactive. This is why I go to the gym before work every morning – to bring myself back down to normal energy levels!

Is there a particular piece of work/project that you’re really proud of?

I am proud of everything we produce at Torpedo as I feel the company consists of highly talented individuals and I am proud to be part of this squad.

The Autodesk BIM 360 website was a really nice project to work on though, and we won some awards off the back of it too!

What did you see yourself doing when you were a kid?

As a kid, I wanted to do all kinds of different things from footballer to boxer…lol! I also wanted to be a professional gamer as I was always glued to my computer and games consoles as a child.

If you weren’t an SEO & paid media specialist, what do you think you’d be?

I reckon I would have chosen to be a personal trainer or pursued training boxing/kickboxing full-time as it is something I have done for a long time and love.

What made you choose this career path? How did you get to where you are today?

I have always been interested in techy things. My nickname amongst my friends is ‘Techy Sarbs’. I took an interest in how the internet works and how to capitalise on business and exposure online over 10 years ago and I’ve never looked back.

When your OOO is on, what are you likely to be doing?

Catch me on a beach with a beer in hand, or at a beach party when it’s extended annual leave. When it’s just the odd day here and there I’ll either be out with my little French Bulldog pup or doing something else that’s outdoors and active.

What’s your favourite memory of working at Torpedo to date?

There are too many to choose from. Having the outdoor swimming pool and playing water volleyball in the peak of summer after work with the team has got to be up there though!

What’s the best piece of professional advice you’ve ever been given?

Push yourself outside of your comfort zone and you will continue to grow.