Transport for London hosted a stand at the Employee Benefits Live event at London Olympia in September 2014 to promote their Cycling Workplaces Scheme. This scheme offers London employers free support and services to help promote cycling to work.
Along with creating a number of event assets, Torpedo designed and built an engaging interactive quiz app to sustain crowd interest at the event. The quiz took the user on a journey and probed them about their cycling habits and knowledge. Using content from TfL’s ‘London by Bike’ Cycle Safety Seminar, the quiz effectively communicated the key cycle safety tips and benefits of cycling in the capital. Participants who completed the quiz were able to enter a prize draw to win a year’s Barclays Cycle Hire membership. The quiz was a great tool in both attracting visitors to the stand and showing the value of TfL’s products and services.
TfL experienced a high number of visitors and the interactive quiz helped to generate some important leads which were captured within the app.