Google’s BERT update is an extension of RankBrain, highlighting Google’s focus on understanding how humans use natural language to search the web. In 2018 Google launched an improved technique for Natural Language Processing (NLP), but was confronted with the challenge of “pre-training” this NLP technique to provide the most relevant results based on the context
The world of SEM (Search Engine Marketing) is changing. Every day Google makes changes to their SERPs (Search Engine Results Pages), introducing new SERP features, new advertising space and new semantic relationships between search queries. The dynamism of Google Search makes it incredibly difficult to plan where you should be spending your budget. By investing
What is Google Tag Manager? Google Tag Manager (GTM) is a Tag Management System (TMS), which allows its users to manage all their website tracking and analytics scripts in one central place. For marketers, Google Tag Manager provides a simplified UI that makes tracking things like clicks, forms and downloads an easy task, without the
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