Clare Moorhouse

Twitter Business Guide for Beginners

A social media strategy is essential to any business wanting to expand their social network, reach new markets and attract a larger fan base. But getting started on Twitter and building a respected follower base can be a daunting and time-consuming process. These tips will give you best-practice guidance to get you started on Twitter and doing the things that really matter.

Establish a Twitter Profile

First things first. Get yourself a Twitter profile, then follow the advice below for a well optimised profile:

  • Include a professional, custom, branded background for your twitter profile. Avoid anything too busy that’s going to distract from the timeline
  • Add a thumbnail image of your logo. Make sure it resizes well so people can actually recognise it
  • Create a concise description about your company. People do read these when they’re deciding whether or not to follow you, so be sure to include keywords relating to your industry
  • Your website URL

Get Followers & Follow Others

Now you’re all set up, the next step is to start following people. Notice that Twitter will already be offering you suggestions based on similar profiles within your industry, and this is a good place to start. You’ll want to follow people who have shared interest in your industry; and this might include industry experts, thought-leaders and even your competition. After all, Twitter is a great place to learn new tips, and keep at the cutting edge of what’s new amongst your peers, and your customers.

To ensure you follow the right people, use Torpedo’s proven formula:

  • Search Twitter using the hash tag (#) followed by the keywords that relate to your industry
  • Follow your clients
  • Use to discover prominent and relevant people who share your interests
  • To avoid cluttering your timeline with irrelevant tweets, be selective about who you follow; look at their followers to follow ratio. We like to see more followers than following
  • A quick glance at their latest tweets will tell you whether they’re likely to be a resourceful prospect to follow
  • Check the regularity of their tweets; Daily is fine, but hourly is bordering on addictive!
  • Follow your competitors. There’s nothing wrong with keeping your ear to the ground with what they’re up to via Twitter.

How to Become an Expert Tweeter

Tweeting for the very first time can be daunting, but you have to start somewhere. Here’s some best practice tips to follow when you tweet:

  • Tweet your blog articles to help attract more traffic to your site. Use Twitter Feed if you blog regularly and want a direct feed
  • Be authentic and try to create content that is new, resourceful and unique
  • Share interesting thoughts and ideas about your industry. Don’t just to talk about your brand
  • Remember there is a 140 character limit when you tweet, so be as concise as possible
  • Try to include a link where possible to an article or post, using a URL shortener like TinyURL
  • Use hashtags # in your tweets, as these get picked up by people searching for specific tweets about a specific topic; i.e. #twitterguide
  • Tweet regularly and be resourceful. There’s nothing wrong with being chatty, but don’t waste a tweet by talking about the weather. We all know when it #snows!
  • Retweet interesting tweets, and include your own viewpoint, comment on their tweet
  • Tweet any interesting articles you come across that your followers are likely to enjoy
  • Ask questions on Twitter to attract opinion and start debates
  • Comment on other people’s tweets, as this is a great way to build your community

Well I don’t know about you, but I feel rather tweeted out after writing this. But tweeting apart, if you want help setting up or managing your social media account. Just… er…#tweet us.
Or if you haven’t quite got the hang of it yet, you can always email or call us.

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