Blue Hall

Using Motion Graphics to Communicate your Message

With the continued growth of video and the many advances in technology and software, we’ve seen even more new and innovative examples of motion graphics in the business arena over the last few years. Whether for online, business presentations, marketing, events or for mobile devices, 2013 will see this trend continue and proliferate further.

Animated infographics, the translation of complicated facts and figures into digestible, visually compelling short films through motion graphics and digital media will continue to be a visual must-have for most businesses.

Seamlessly edited visuals with powerful music and sounds have the ability to breathe life into otherwise static content, capturing the attention long enough to learn something new and act as a highly valuable way of engaging the viewer.

Interactivity is one such way. Still in its infancy, innovative designs through interactivity can grab the viewer whilst delivering the sales message in a memorable way.

In the animated world, there is a breakdown of artificial boundaries between the different genres used. 3D graphics, motion graphics, handmade/drawn and stop frame animation are increasingly used in combination with many unique styles emerging.

With the combination of real time footage and graphic illustrations blended together, companies can communicate their message on a more emotive level, for example the Nissan the Qashqui 360 online video promotion.

Cutting edge technology is clearly going to play a significant role in the future of motion graphics. One such example is 3D projection mapping. Creating innovative motion graphics that interact with the surface they are being projected onto, ie buildings, creating visually stunning, eye-catching and memorable events. Take a look at Carlsberg’s 3D Projection Mapping at Liverpool Street Station.

Contact our team to discuss your motion graphics, 3D, video and animation requirements.

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