Chris Wright

What can a talking fridge tell you about your data security?

At Torpedo, we take data security very seriously. That’s why we have robust systems in place to keep everything secure. So we were more than just a little curious when our client Kaspersky told us about some unusual research into human habits. Research that revealed a link between the way people at work manage their fridge, and the risks of digital clutter in the workplace.

In our increasingly digital world, we are all generating an incredible number of files and digital content at an alarming rate. Keeping track of everything that’s created, stored, deleted and sent within and beyond the business is an extremely difficult task. It’s something that Kaspersky refers to as ‘digital clutter’.

This clutter presents an ever-increasing security risk to organisations of all sizes, mainly because it has the potential to be intercepted, hacked, misused or exploited for the gain of others. This security risk is very much guided by the choices that we all make on a daily basis. It’s also likely to be influenced by the type of everyday habits we adopt in the other parts of our lives.

For example, if you’re someone who is typically disorganised – and unlikely to attempt to add organisation to a situation to make it less chaotic – then how do you act in a work environment? Could your disorganised fridge be a representation of your digital working environment?

To see whether this was true, Kaspersky commissioned a global research project to dig into those human habits and understand how they might translate across our work lives. The results were quite astounding and confirmed a correlation between the two. Furthermore, it identified that:

  • More than a third (37%) of people have accidentally found confidential information about their colleagues, e.g. salaries/bonuses at work
  • A third (33%) of people claim to have access to files from a previous workplace
  • 72% of employees store documents at work that contain personally identifiable information or sensitive data.

Kaspersky asked if we could help communicate these findings and educate businesses about the risks associated with digital clutter. In response to this brief we crafted an original and creative way to bring the findings to life by enlisting the help of popular YouTuber and comedian, Josh Pieters. Together, we created a video stunt involving a ‘talking’ office fridge.

The video has been a huge success. It was watched by nearly 4 million people within the first three months, many of whom were also encouraged to view the full Digital Clutter Report – helping many businesses out there to better identify the risks.

Here are just some of the things you should be doing to stay safe:

  • Getting employees trained up – most security breaches come down to a genuine mistake from employees.
  • Regularly reminding staff how important it is to follow cybersecurity rules and not to let cyber skills fade away.
  • Backing up essential data to ensure corporate information is safe – and regularly updating IT equipment.
  • Using legitimate software only, downloaded from official sources.
  • Not using personal details in your passwords.

But that’s just the tip of the icebox. If this issue has raised concerns for you and you’d like to find out more, read the full report here.

 

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