Torpedo shortlisted x3 for the Creativepool Annual 2026

Autodesk DPD

Autodesk partnered with Torpedo to do more than launch a campaign for Digital Project Delivery (DPD) and BIM Collaborate Pro. The objective was to establish DPD as a new category, reinforce Autodesk’s Design & Make platform leadership, and demonstrate measurable business value to Architecture, Engineering, Construction and Operations (AECO) decision makers. Rather than focusing on product features, the strategy reframed the conversation around the outcomes customers care about most: delivering projects on time, on budget and with greater control.

Research showed that project failures are typically driven by people, process gaps and miscommunication rather than technology. This insight inspired the campaign’s creative concept, personifying everyday project chaos through the character “Brian” and positioning Autodesk’s DPD platform as the solution. The hero film anchored a full-funnel go-to-market campaign spanning awareness through to conversion, delivering outstanding results, including a 60% increase in prospect rate, a 737% rise in trial intent and a 330% uplift in Annual Contract Value (ACV). The campaign also established a scalable go-to-market framework now being adopted across Autodesk product teams.

Secaro operates at the intersection of sustainability, data and global supply chains. Formerly known as Manufacture 2030, the organisation built a strong reputation helping manufacturers and suppliers measure and reduce emissions in line with the UN Sustainable Development Goals. However, as enterprise priorities evolved, organisations faced growing pressure not only to report on sustainability, but also to strengthen supply chain resilience, manage risk and make better decisions using increasingly complex and fragmented data. This shift created an opportunity to move beyond emissions reporting towards a broader proposition centred on supply chain intelligence.

To support this evolution, the business needed a brand that reflected its long-term ambition and future growth. With 2030 approaching, the existing name and positioning no longer captured the value of its connected data platform or its role in enabling collaborative action at scale. We developed a new brand strategy, naming, narrative, visual identity and go-to-market approach, repositioning the business under the future-focused name Secaro. The new brand clearly communicates its transition from a sustainability reporting tool to an intelligent supply chain network built for enterprise growth.