Autodesk needed an awareness campaign to cement their position as innovators and thought-leaders within the AEC (Architecture, Engineering and Construction) industry.
We were tasked with creating an elegant, exciting, and optimistic look and feel with campaign messaging to work globally, telling the story of ‘the era of connection’ and inspiring customers about the future of AEC.
From the outset we knew it would be important to create a solid messaging structure. Formulating this early on provided a strong foundation for the campaign collateral we developed.
The theme of ‘connection’ was also reflected in the creative approach. The look and feel used digital code as a way of connecting buildings, roads, bridges and people to represent a connected future.
It’s early days, but having such a strong, clear and versatile messaging platform has already enabled Autodesk to undertake several industry events where the communications and customer touch points were fully integrated. This included websites for .com, .co.uk and .de, several event stand designs and event collateral, a social campaign and reseller assets.
We’re looking forward to pushing the look and feel further with phase 2 – coming soon!