Torpedo was asked to create the brand in order to adopt the Cobic commissioning approach. The target audience is people with the responsibility for improving quality of care, health policy and health care systems.
The Cobic brand needed to demonstrate the level of expertise behind the name, and to educate the target audience on how Cobic can assist in helping them achieve NHS reform.
Torpedo developed a distinctive corporate identity with supporting typefaces and colour palettes combined with a forward-thinking illustrative style.
We not only developed the brand, we also produced a video animation and corporate website. These elements have ensured Cobic are seen a leader in their industry with the knowledge and experience to be part of a global movement to improve healthcare commissioning.