Fusion 360 is a cloud-based Autodesk product and it is the first ever cloud-based design application for mechanical and industrial design professionals. Fusion 360 represents a new way of working for this sector.
It was our job to devise and implement the product launch campaign. Assets included print and online advertising, an event app alongside the design of the main product and community websites; Fusion 360 and Fusion Hub. Fusion Hub is an online community for Fusion users.
Customer focused imagery and testimonials were used throughout the campaign, this theme resonated well with the target audience. The launch campaign was a huge success both internally at Autodesk and within the industrial design sector.
"The Fusion 360 campaign continues to perform above industry averages, and I think it's in large part due to this great campaign creative! Thank you!"