The freedom to deliver a better guest experience.
Stay in a quality hotel these days and you could be surrounded not only by relaxing interiors, but an astonishing array of Panasonic products. From the integrated communications system to the HD TV in your room. From the refreshing aircon to the microwave oven the staff use to prepare your food if you get peckish in the night. To demonstrate Panasonic’s total hotel solutions, we conceived a cut-away campaign aimed at the target audience of hotel group owners and operations, property and catering managers.
For the centre-piece our in-house team created an animated, interactive ‘3D CGI’ hotel with clickable hotspots clearly revealing how Panasonic’s technology and integrated communication solutions, such as TVs, air conditioning and professional microwave ovens, all work together to keep hotels running smoothly and give them the freedom to keep guests happy.
The integrated European campaign included a new landing page, a high value video mailer to top tier prospects, a lower cost mailer for the wider prospect audience, videos, short animations, content, adverts and brochures.