Intel launched their much-anticipated range of Intel Xeon processor powered servers. Torpedo was asked to raise awareness amongst the reseller channel and companies looking to upgrade their existing servers.
Torpedo developed an integrated campaign using print and online advertising, email marketing and direct mail to drive traffic to a dedicated microsite.
Torpedo hit a tight deadline in order to meet the product launch date. The campaign proved successful in driving traffic to the microsite and creating interest for the new server platform.