Stryker is one of the world’s largest medical devices companies, with a vast array of innovative products. They have recently applied their insight and innovation to the traditional wheelchair, ensuring that it’s designed with the patient and caregiver in mind. Introducing the Stryker Prime Transport Chair.
To raise industry awareness of the Stryker brand and the imminent arrival of the Stryker Prime Transport Chair, Torpedo created press advertising and email communications. Upon launch, a bespoke product microsite was unveiled featuring an animation to fully demonstrate the product’s range of features and benefits.
The client has seen a significant increase in interest in the Stryker Prime Transport Chair, with staff and industry insiders impressed with the level of information available from the microsite. Torpedo’s involvement with this Stryker product and others is ongoing.