Nominet is a not-for-profit internet management registry organisation.Knowthenet.org.uk is funded by Nominet and offers practical advice to teenagers and their parents surrounding the internet. Keen to highlight the importance of language and communication online, the NetSpeak campaign was conceived!
NetSpeak required an identity with the target market being teenagers and their parents. Torpedo created a colourful and impactful brand to front the campaign, along with a strapline and typography. An engaging and interactive online ‘test’ was created to educate and inform the target market.
The striking graphics were well received by the target market and the internal team at Nominet. The campaign generated extensive national interest. Awareness campaign complete!