In a highly competitive industry, the challenge for this campaign was to increase sales of a specific product and to raise Adobe product knowledge amongst resellers and distributors. This sales incentive programme was aimed at resellers in the UK and Nordics.
The incentive was to ‘Escape to South Africa’ – a VIP sales conference including safari, diving with sharks and accommodation in a waterfront hotel. Torpedo developed a strong creative supported by sound strategic thinking. Supporting assets included a microsite, office branding, prize giveaways, static cling posters and email comms.
Results from incentives programmes we have created for Adobe range from sales uplifts of over 10% to generating significant additional revenue. Plus a lot of very happy resellers and increased Adobe product exposure in the channel.
"Torpedo worked on this major channel programme from the initial creation, to working out the entire programme mechanism. The programme was original and a great success that drove immediate revenue and enabled us to engage with all our partners."