Software website refresh / update

Strategy / Creative / Responsive website / Content / Motion graphics / Event / App

It had been almost 2 years since Autodesk last updated the PLM 360 website, and while the content had been refreshed regularly, the look and feel was no longer in line with the Autodesk brand, and recent developments in online technologies and trends had left the site feeling a little tired. We had also begun to notice an increase in traffic from mobile devices but the existing website was not build with a fully responsive mobile experience in mind.

We wanted to retain the basic structure of the site, but took the opportunity to improve the user experience across the whole site.

A key objective of the website was to capture and qualify leads from new prospects, so refreshing the Discovery Tool (a bespoke data capture system) to be fully responsive and to integrate with Autodesk’s marketing automation system was integral to the project.

In an 8-week turnaround, Torpedo ensured there was a seamless transition from old to new, with the website being launched at an annual PLM conference in Boston, USA earlier this year. Receiving over 20,000 unique visits in its first quarter the site had a 58% increase of visitors. Specifically, this included a 55% increase of visitors using a smart phone and a 108% increase for those using a tablet – this contributed to a 99 out of 100 mobile user-experience score from Google.

"I am delighted! Once again, Torpedo have exceeded my expectations in delivering a site that not only meets its objective but actually makes the experience interactive"

Senior Marketing Manager, Autodesk, Inc.

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