Educating the educators in the innovative ways of Panasonic was the aim of this European campaign. The higher education market is a key vertical with the opportunity for Panasonic Business to provide colleges, universities and private schools with a comprehensive visual and broadcast solution from a single technology provider.
Our task was to communicate Panasonic’s proposition – a complete integrated AV capability plus the class-leading Panasonic Lecture Capture solution that provides reliability, ease of installation and connectivity. We targeted AV/IT managers and engineers, systems administrators, purchasing managers, e-learning consultants, teachers and heads of learning technologies within higher education.
We created new content including videos and infographics tailored to the audience, and built a campaign that ran across a combination of channels including targeted email, newsletters and campaign landing page. To demonstrate the Panasonic Lecture Capture solution in action, our in-house motion team shot a video over 2 days at Edge Hill University. The resulting video and photographs formed the basis for the content.