Download our playbook for practical guidance on generative engine optimisation (GEO).
What do we cover?
- The evolving landscape of search.
- SEO over the years.
- Why is behaviour is changing?
- The decline in organic and paid search performance.
- The importance of strong brand equity in the eyes of AI.
- Optimising content for generative AI engines (GEO).
- How to measure your AI performance.
- How to integrate your GEO tactics within your existing marketing strategy.
Torpedo insights
Find your brand advantage with GEO.
We’re officially in the age of AI. With AI Overviews, AI Mode, and chat-based AI tools neatly integrating themselves into our everyday B2B research workflows, we’re hurtling towards a zero-click future.
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When we get there, your brand’s growth potential will be at the mercy of AI algorithms. If they cite your brand and content, you’re on your prospect’s radar. If they don’t, you’ll struggle to even be on their periphery.
The future belongs to brands that understand the evolving dynamics of search and discovery. Will your brand be one of them?
Learn how to optimise your B2B content for generative AI engines with our insight-rich, action-focused playbook and get up to speed with the latest hyped-up acronym in marketing: GEO.