Sure, ‘business chores’ are about as glamorous as the household ones – but the good news is, they could prove to be far more lucrative and enlightening. Despite its many drawbacks, the recent climate has presented B2B marketers with a unique opportunity to not only play catch up, but even get ahead with their strategic
The French have a saying, “All cognac is brandy but not all brandy is cognac,” and a similar thing applies when it comes to hosting. The advent of cloud computing means that ‘highly available scalable hosting’ (HASH) is now available to anyone – not just big multinationals with budgets to match. What is high
For B2B marketers across all industries, physical, face-to-face events have always been a cornerstone of how they do business. Until now. Suddenly, long-standing events of all shapes and sizes are off the cards, certainly for the next few months, and maybe for longer. Now, events that would have been a golden opportunity to attract new
We’ve seen a flurry of clients working hard to take physical events online. In some ways, webinars, virtual conferences or online talks are a world away from their physical counterparts. But they’re a great opportunity for B2B marketers to engage a wider audience and the barrier to entry is much lower than setting up a
Business is pretty unusual right now. The context we’re operating in has changed completely, and marketers everywhere have had to hit pause on their usual activities. So, what do you do when things like lead generation and live events (which were a mainstay for many B2B marketers) aren’t possible?
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