We’ve seen a flurry of clients working hard to take physical events online. In some ways, webinars, virtual conferences or online talks are a world away from their physical counterparts. But they’re a great opportunity for B2B marketers to engage a wider audience and the barrier to entry is much lower than setting up a
Business is pretty unusual right now. The context we’re operating in has changed completely, and marketers everywhere have had to hit pause on their usual activities. So, what do you do when things like lead generation and live events (which were a mainstay for many B2B marketers) aren’t possible?
Every year at Torpedo we buy an Easter egg for each member of our team. Obviously, being super-organised we had them all ready at the start of March, before the lockdown. With our whole team now working merrily from home they’ve been sitting in our empty office gathering dust. Now, we don’t believe in wasting
Things change so quickly these days, it’s difficult for businesses to keep track. But fear not, B2B marketeers, there’s something out there that is tracking all those changes for you. And best of all it won’t cost you a penny. Google Trends is a free tool that allows users to see trending searches and topics
We’ve recently found out that we’re finalists in The Drum Recommends Awards 2020! The Drum Recommends is The Drum’s service to help brands to choose an agency, based on ratings. Each year, the ratings left for agencies are used to identify which agencies are the highest-rated by their clients, and the agencies are then recognised
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