Creativity is King – or is it?

Marie Malins

19th March 2021 •

think outside the box on school green blackboard . startup education concept. creative idea. leadership.

Question. What does creativity look like today in B2B?

We partnered with B2B Marketing to find out by conducting a study into the changing relationship between the B2B marketing community and creativity – the attitudes towards it and the barriers to achieving it. By better understanding this story, we know we can now help marketers to step out of their comfort zone and into their creative zone to drive better business outcomes.

Over 150 of our fellow B2B marketeers answered questions such as:

Do you believe that marketing is an inherently creative profession?
How important do you think the role of creativity is in achieving your marketing goals?
Do you consider yourself to be a creative person?

The answers we got back were both surprising and revealing.

Discover the results for yourself by downloading our report; The State of Creativity in B2B.

Download the report