Expand reach with an accessible website

Website accessibility plays a crucial role in go-to-market success and in building a trusted, inclusive brand. An accessible website ensures that all users – including those with disabilities – can navigate, understand, and engage with your content. This not only expands your potential audience but also signals that your brand values equity and user experience for everyone.

In a B2B context, where trust and credibility are essential, an accessible site reflects operational maturity and attention to detail – qualities that prospective buyers associate with reliability. Moreover, accessibility best practices often align with improved SEO and mobile performance, helping you reach more people, more effectively, from day one.

2025 will mean big changes in web accessibility. As a marketer you probably look after one or more websites, but are you aware the EU European Accessibility Act (EAA) comes in to force in June this year? To learn more about what you should be doing, head over to our sister website Torpedo Digital.