Every year at Torpedo we buy an Easter egg for each member of our team. Obviously, being super-organised we had them all ready at the start of March, before the lockdown. With our whole team now working merrily from home they’ve been sitting in our empty office gathering dust. Now, we don’t believe in wasting
Things change so quickly these days, it’s difficult for businesses to keep track. But fear not, B2B marketeers, there’s something out there that is tracking all those changes for you. And best of all it won’t cost you a penny. Google Trends is a free tool that allows users to see trending searches and topics
We’ve recently found out that we’re finalists in The Drum Recommends Awards 2020! The Drum Recommends is The Drum’s service to help brands to choose an agency, based on ratings. Each year, the ratings left for agencies are used to identify which agencies are the highest-rated by their clients, and the agencies are then recognised
Just after my son was born, I remember being so jealous of everyone going to work. I couldn’t understand why at the time, but looking back, now I realise it was probably because my whole world had changed. I was craving normality. Once you become a parent, you have to find your new normal. Even
Influencer marketing is widely seen as a silver bullet for many business and marketing objectives, with billions of dollars pouring into the industry. But, with negative connotations on the rise, is it safe for B2B brands to explore the opportunities provided by this age-old tactic? It’s often said that people buy from people. Or, if
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