A day in the life of…Adele – Creative Project Manager at Torpedo

When it comes to mixing organisational and design skills with a passion for ultra-running events, Torpedo’s Creative Project Manager, Adele, takes everything in her stride. 

What’s your role at Torpedo, and how long have you been here?

I’ve been with Torpedo for over 14 years. During that time, I’ve gained experience across both the Production and Design departments. More recently, I transitioned into Client Services, where I currently work as a Creative Project Manager.
 

What exactly does your role entail? Can you run us through what you might get up today, for example?

A Creative Project Manager oversees projects that have numerous creative elements, such as marketing campaigns and visual content. My role is to ensure they’re delivered effectively and on time. I act as a bridge between creative teams and clients, managing workflows, timelines, and budgets while ensuring the creative vision aligns with the project goals. 

Thanks to my design background, I can respond quickly to client needs by actively contributing to design tasks, implementing revisions efficiently, and performing thorough quality checks. This allows for faster turnaround times and ensures that the final output meets everyone’s expectations – even when a deadline is on the tight side! 

This morning, I reviewed a new client brief, carefully assessing the requirements before following up with any necessary questions. I downloaded the client-provided assets, scoped out the work, and began planning which teams need to be involved at each stage to meet the project deadline. 

This afternoon, alongside managing general client requests, I plan to begin compiling a document that outlines our client’s software development roadmap and projected future capabilities. This will help us strategically plan upcoming projects, and make sure we have the right skills and knowledge in place to effectively support and promote their campaigns over the coming year. 

What tools/resources/people do you depend on to get your job done?

I continue to be actively involved in design work and use Adobe Creative Suite daily. This is where my InDesign, Illustrator, and Photoshop skills come in handy. I also use Figma for a range of digital projects and campaigns, as well as various tools for planning and financial tracking. 

Much of my client work involves close collaboration with the Content, Design, and Motion teams. The job is all about creating engaging assets that support successful campaigns, so it helps to have a feel for who’s right for a specific project. 

What do you love most about your job at Torpedo? What’s the highlight of your day?

I love seeing a client’s vision take shape as our team brings campaigns to life. When it’s time to present the final creative, I feel confident knowing it reflects a strong collaborative effort. It’s always rewarding when clients respond positively, especially when the creative output exceeds their expectations.

And what do you find most challenging?

Campaign timelines often vary. Some unfold gradually, while others demand a quick turnaround. I enjoy both environments and take pride in delivering creative assets promptly to keep things on track.

Is there a particular piece of work/project that you’re really proud of?

One stand–out recent project involved creating a campaign for an Adobe webinar on Generative AI Video, using Firefly to produce visuals. The client was delighted with the outcome, which featured strong visuals and clever copywriting. Best of all, the campaign exceeded subscriber targets for the live session.

What did you see yourself doing when you were a kid?

I always excelled in creative subjects at school – so pursuing a creative career felt like a natural path. That said, when I was younger, I would have been just as happy working at a horse riding stable. I loved riding and just spending time around horses.

If you weren’t a Creative Project Manager, what do you think you’d be?

Outside of the office, I enjoy trail running and off-road cycling. I’m passionate about exploring wild places and would love to inspire others to gain confidence in the outdoors – perhaps through event organisation or as an outdoor instructor.

What made you choose this career path? How did you get to where you are today?

My creative journey began at school, where I excelled in art and design, design and technology, and photography. Encouraged by my art teacher, I pursued a National Diploma in Graphic Design, followed by a degree in the field. Over time, working in smaller agencies gave me exposure to a variety of roles, which has helped shape my current position as a creative project manager – a role that draws on my full range of experience and skills.

When your OOO is on, what are you likely to be doing?

Running up a mountain or two, taking part in off–road, ultra-running events. Or multi–day cycling challenges over the hills of Wales and Scotland on my gravel or mountain bike, discovering as much as I can of this beautiful country and its wild spaces.

What’s your favourite memory of working at Torpedo to date?

Taking part in Torpedo’s many team challenges, such as the Yorkshire Three Peaks Challenge and Tough Mudder – and seeing people problem–solve and push themselves beyond what they would normally do. Being outside of their comfort zones but being so proud and satisfied at the end of it, even if a little tired!  

What’s the best piece of professional advice you’ve ever been given?

Follow your passions. If you care about something deeply, you’ll find joy in your work. And stay curious – always learning and growing.