Twice a Finalist at the UK Content Awards!

We’re proud to announce we’re finalists, not once, but twice at this year’s UK Content Awards! Our go-to-market campaign for Autodesk  (Brian‑Proofing the Industry: How Autodesk Reframed Digital Project Delivery for the AECO World) has been shortlisted in the B2B Campaign of the Year and Video Campaign of the Year categories.

The UK Content Awards celebrate the most innovative, impactful, and creative content campaigns across the country – from engaging brand storytelling to data-driven strategies. Recognising standout people, teams, and agencies across digital platforms, social media, podcasts, video, and traditional channels. The winners will be announced at an awards ceremony in mid June.

Well done to our team and our client Autodesk on this outstanding achievement!

About the campaign

Autodesk set out to do more than launch a product campaign. Their ambition was to establish Digital Project Delivery (DPD) as a category, reinforce their Design & Make platform leadership, and demonstrate clear business value to Architecture, Engineering, Construction, and Operations (AECO) decision‑makers.

Working in close partnership with Autodesk’s campaigns, creative and product teams, Torpedo developed a bold, insight‑led go‑to‑market strategy for Digital Project Delivery and BIM Collaborate Pro. Instead of leading with features, Torpedo reframed the narrative around the outcomes AECO teams care about most: staying on budget, on schedule, in control, and aligned.

Research revealed a universal truth across the industry: project failures are rarely caused by technology; people, process gaps, and miscommunication usually do. These human errors were turned into a distinctive creative idea; personifying everyday project chaos through the character “Brian”. The humorous, instantly recognisable concept made the risks emotionally engaging while positioning Autodesk’s DPD platform and BIM Collaborate Pro solution as the essential antidote.

The hero live‑action film (watch below) became the centrepiece of a full‑funnel GTM ecosystem spanning social, mid‑funnel value messaging, and bottom‑funnel conversion assets. The campaign delivered exceptional performance across awareness, consideration, trial, and revenue.

With a 60% increase in prospect rate, a 737% rise in trial intent, and a 330% uplift in Annual Contract Value (ACV) won, the campaign didn’t just support sales; it accelerated them. It also created a scalable GTM blueprint that is now being adopted across Autodesk product teams.