A day in the life of…Sandra – Digital Marketing Manager at Torpedo

What exactly does a Digital Marketing Manager get up to all day – and how does it benefit our clients at Torpedo? Take it away, Sandra… 

What’s your role at Torpedo, and how long have you been here?

My role as Digital Marketing Manager is incredibly multifaceted, overseeing everything from strategic social media management and data-driven paid social campaigns to technical SEO optimisation and performance analytics. The dynamic nature of digital marketing means I’m constantly adapting our approaches to stay ahead of industry trends.  

I’m about to celebrate my third anniversary at Torpedo!  

What exactly does your role entail? Can you run us through what you might get up today, for example?

I’d like to think my role primarily entails translating complex digital analytics data into compelling narratives that drive measurable business outcomes for our clients. I thrive on decoding the nuances behind performance metrics and transforming them into actionable strategies. Digital marketing fascinates me because it sits at the intersection of creativity, technology, and business strategy. 

Today exemplifies the diversity of my role perfectly. This morning, I was deep diving into an in-depth LinkedIn campaign report for one of our enterprise clients. Here I’m going beyond standard metrics to uncover hidden optimisation opportunities by analysing engagement patterns and audience segmentation data. Following that, I was consulting with a global B2B travel technology client about their social media calendar for June, helping them strengthen their employer branding through authentic content that resonates with potential talent, yet is aligned with the company’s goals.   

This afternoon, I’ll be collaborating with our brilliant Content Strategist, Becky, on architecting an inbound marketing model and marketing automation flows that will transform our client’s lead generation approach. The variety is what makes digital marketing so intellectually stimulating – every day brings fresh challenges that require both analytical precision and creative thinking! 

What tools/resources/people do you depend on to get your job done?

My toolkit keeps evolving to stay fresh with what’s working best in the industry. Right now, I work with a connected set of tools, including HubSpot for all-round marketing automation, GA4 for detailed analytics, SEMrush to keep an eye on competitors, and LinkedIn Ads for hitting the right B2B audiences – these are the everyday essentials in my marketing kit. Being a bit of a tech enthusiast, I’m really keen on exploring how AI can make our work smoother and bring extra value to our clients through smarter data predictions and content improvements. 

To get the job done properly, I work hand-in-hand with different teams – chatting regularly with Client Services to really get to what businesses need, teaming up with our content folk to craft engaging stories, and linking up with our tech teams to make sure everything runs smoothly. This joined-up approach means our strategies aren’t just clever – they actually help achieve real business goals. 

Keeping up to speed is absolutely essential in our fast-moving digital marketing world, so I’ve built myself a bit of a learning routine. My daily listening includes some brilliant B2B marketing and sales podcasts, and I’ve carefully tailored my LinkedIn feed to serve up a steady stream of new industry ideas and expert tips. I also jump into marketing workshops and training programmes to keep my skills sharp across all the marketing tech we use.  

What do you love most about your job at Torpedo? What’s the highlight of your day?

What I treasure most about Torpedo is the intellectual stimulation and continuous learning environment. Digital marketing represents just one component of the sophisticated B2B marketing ecosystem, and I’m fascinated by how all these elements interconnect to drive business growth. Understanding the complex relationship between strategic positioning, customer psychology, technical implementation, and measurable outcomes keeps me intellectually engaged. 

Working within the Strategy team has been particularly enlightening – observing how sales and marketing functions harmonise to create integrated customer journeys has transformed my approach to digital campaigns. I consider myself extremely fortunate to be surrounded by strategists who excel at connecting marketing initiatives to tangible business outcomes, allowing me to develop a much more holistic perspective that enhances everything I deliver for our clients. 

And what do you find most challenging?

The most intellectually demanding aspect is undoubtedly staying at the cutting edge of our rapidly evolving industry. As a T-shaped marketer, I need to maintain both breadth across multiple marketing disciplines and depth in my core specialities. This requires constant vigilance regarding emerging platforms, algorithm changes, and shifting consumer behaviours across various digital ecosystems. 

However, this challenge is precisely what makes digital marketing so intellectually rewarding. This comprehensive knowledge allows me to identify connections that others might miss when developing client strategies. When analysing a client’s performance data, I can immediately recognise how adjustments to their SEO strategy might impact their paid social performance, or how content optimisation could enhance their marketing automation effectiveness. This interconnected thinking enables me to provide truly strategic advice and identify the most impactful next steps for our clients’ digital presence. 

Is there a particular piece of work/project that you’re really proud of?

One of my favourite recent projects was leading an SEO transformation for a global B2B travel client with some tricky international challenges. Working with our content team, we took 50 pieces of their existing SEO content (created before we worked with them) and revamped it using a smart data-driven approach I crafted specifically for their market position.

The project had plenty of moving parts as we had to balance different regional search behaviours, competitive keyword landscapes, and industry jargon, while keeping the client’s authoritative tone intact. The results were brilliant: their organic visibility shot up and engagement metrics improved significantly. 

What really made it special was seeing the client’s leadership team showcase our work internally as an example of digital marketing done right. Their recognition validated our creative approach and set a new standard for their global content strategy. 

What did you see yourself doing when you were a kid?

Funnily enough, I always saw myself working in advertising or marketing as I was always quite good at storytelling and, ahem, telling my parents some rather unbelievable tales. 😉  

On the other hand, I also imagined myself working in digital or IT, as I was always comfortable with computers, and even managed to fix some hardware issues at the age of 10! Looking back, it seems my current role in digital marketing has perfectly combined these childhood interests. 

If you weren’t a Digital Marketing Manager, what do you think you’d be?

Before coming to the UK, I actually applied to a police academy with the intention of becoming a police officer or prosecutor. So quite a different career path from digital marketing!  

Though interestingly, both fields require analytical thinking and the ability to piece together disparate information to form a complete picture – skills I now apply to helping our B2B clients navigate the digital landscape, rather than solving cases. 

What made you choose this career path? How did you get to where you are today?

Great question! My career journey wasn’t exactly a straight line. When I first came to the UK in 2009, I quickly realised my English wasn’t strong enough for a marketing degree. Instead, I took an e-media course at college, got my Media Technology qualification and did loads of self-learning to break into marketing. 

Everything I know about marketing I’ve learnt from other amazing professionals, thanks to working in marketing agencies just like Torpedo. I’ve also worked in-house, mostly as a solo Marketing Manager, which meant I had to rely entirely on myself to design strategies and deliver results. That experience was always incredibly rewarding as it not only equipped me with the necessary skills but also allowed me to make a real impact on the businesses I worked with. 

When your OOO is on, what are you likely to be doing?

Catching up on books, podcasts and interviews related to business! I’m one of those people who reads many books at the same time, whilst already having another line-up of them in my Amazon basket (shh, don’t tell my husband about that). Recently I’ve also been quite disciplined with exercise, so walking at least 10K steps a day is a must for me. 

And if I just need a mental reset… Rewatching The Office and Friends. As Chandler Bing would say, “Could I BE any more relaxed?” 

What’s your favourite memory of working at Torpedo to date?

Hands down, the Taskmaster social event. It was a brilliant team-building experience that showcased how creative and collaborative our team can be when faced with unusual challenges. These sorts of events really highlight the fantastic culture we have at Torpedo.  

What’s the best piece of professional advice you’ve ever been given? 

When I was leaving my previous job, my boss gave me a note saying, “One day you’ll become a CMO. Just keep doing what you’re doing.” I’ve still got it above my desk, and I haven’t slowed down since. 

My advice to others? ‘Join a great agency – there’s no better way to supercharge your marketing career than by surrounding yourself with people who know more than you!’  

The mix of clients, challenges and expertise you get in agency life fast-tracks your professional development in ways you just can’t get elsewhere.