Fedrigoni 365, an annual book and calendar, is an unprecedented collaboration involving 365 designers, illustrators and photographers from throughout the UK, gathered together by an open call for entries to contribute a piece of work.
Each participant is given a date from 2019 at random and asked to interpret that number. This could be either a literal or abstract interpretation, but the creative challenge was restricted with the book being a one-colour print, and designs were forced to focus on concept, shape and form.
At Torpedo, we were given 1 May. The brief therefore was simply to interpret the number one. Our design could be influenced by anything to do with the given number, the date or even time of year, but as Fedrigoni wanted this to be a book of numbers (or graphics influenced by numbers) our allocated number needed to be a core element of the design. Through these parameters, the calendar was shaped into a beautiful visual story whose pace varied from page to page and spread to spread.
The Torpedo creative team submitted entries for consideration. From these, two entries were shortlisted. Option 1 was based on the traditional May Day bank holiday, usually celebrated on 1 May, and recreated the popular custom of happy folk dancing around the maypole.