If you Google ‘Metaverse’ you’ll get about 2.5 trillion results. Not all of it is easy to understand, and quite a lot of it is difficult to digest. It’s a nebulous term defined in many different ways, and for some it can even be a stressful idea, as they imagine it refers to a time in the future where we will live in virtual worlds and only interact through a virtual reality headset.
But there is another way of thinking about the metaverse that makes it much simpler, more immediate, and more interesting. When you look at its true purpose, the metaverse is about making the time we spend online more immersive, interactive, and fun. What’s more, you’re arguably already in it.
So, the real question is, how can your brand take advantage of the next set of opportunities?
How we define the metaverse at Torpedo.
The idealistic version of the metaverse is one where we are immersed in a connected digital reality with a true feeling of presence. You’ll interact with family, friends and colleagues in a virtual environment, where you build your own avatar and travel to an innumerable number of digital worlds. And while we spend more time in these spaces, our real world will be similarly augmented with informational experiences that further blur the lines between our virtual and physical realities. That’s the picture painted by tech leaders like Meta’s Mark Zuckerberg.
“We hope to basically get to around a billion people in the metaverse doing hundreds of dollars of commerce, each buying digital goods, digital content, different things to express themselves.” (Said in a recent interview).
For us at Torpedo, it’s a bit more straightforward. The metaverse is about experiencing the internet in a new/different way. If we think about how the internet was even 10 years ago, our world today is much more connected, more image-driven and intensely intuitive. This next phase of the internet will be all about evolving that even further to make the time we spend online more immersive, experiential, and interactive while augmenting the physical with the digital – which is where the metaverse really begins to take shape as we blur both realities.
If we look at Zuckerberg’s vision, the metaverse just does not exist, and probably won’t for a while. Which means less of an opportunity for businesses now. At Torpedo we like to take a more open-minded view, so we can start having constructive conversations about all the opportunities that new and emerging technologies, worlds and experiences can offer us today.
The word metaverse simply embodies the natural progression of reimagining what the internet can be – transforming the way we live our digital lives. And there’s huge opportunity there for brands to take advantage of the latest technologies, making lives easier, practical, and more enjoyable – or simply being associated with other brands that share your values.