Building the perfect construction eLearning platform.
Building the perfect construction eLearning platform.
Traditionally, the construction industry has been slow to adopt new technology and digital transformation. Autodesk believed that a significant step towards addressing this could be an eLearning platform. Something created to help construction professionals increase their use of digital technology by educating them on the benefits to their roles, whilst enabling them to earn CPD qualifications. By bringing the industry up to date and increasing the use of digital tech, Autodesk would also increase the use of its software.
Autodesk worked closely with its construction industry partners to develop a content strategy, establishing how technology could help improve efficiency and accuracy, and which subjects would be most beneficial for the individual course videos. With the resulting insights, we created a bespoke content and eLearning platform – the ConTech Academy. This formed the heart of the campaign.
Around 100 course topics were scripted, filmed and edited into bite-sized videos, specially tailored for the target audience. The creative, content and messaging often used humour to engage and retain attention. The finished films included motion graphics, illustrations and animations, and when combined, they created four courses of a single curriculum.
The videos could be watched online – anytime, anywhere – in the office, on site, or at home. We also designed a full set of online resources for the platform, including downloadable assets based on the content of all the courses, to support individuals as they took online tests and exams.
This is an ongoing initiative and content is continually being consumed as part of the learning programme. Engagement for the initial launch and phase one have exceeded objectives. In fact: