Launched to coincide with a summer of popular sporting events (which creates a surge in demand for large screen flat panel TVs), we worked with the team at Epson to create the ‘Step Into the Action’ media campaign. This features viewers so immersed in the projected scene, they feel they could literally step into it. Creatively, this approach set Epson apart from competitors who often feature elements from the display coming out of the screen to assimilate into the viewer’s environment.
To create the key campaign visuals, we conducted a total of four photoshoots to achieve the perfect combination of images. This involved researching different locations, shortlisting models and sourcing props to meet the requirements of the brief. The project team worked together to create a whole suite of assets to support Epson’s European projector sales over the summer. These included brochures and point of sale items to create attractive in-store product displays, complemented by print ads and a variety of online advertising banners in different sizes and languages – to capitalise on multiple customer touch points via real-time bidding programmatic advertising.