Finalists x2! B2B Marketing Awards 2022.

We’re really pleased to announce that we’ve been shortlisted not once, but TWICE for this year’s B2B Marketing Awards.

The B2B Marketing Awards have been running for over 15 years and are one of the most sought-after awards in the B2B marketing world, so we’re feeling quite proud of our team right now!

The ‘Our risk, your reward’ campaign for Serviceware has been shortlisted in the ‘Best use of direct mail’ and ‘Best corporate decision-maker-targeted campaign’ categories.

The winners will be announced in November at an awards ceremony in London – we’ll keep our fingers crossed until then!

About the campaign.
Serviceware wanted to capture the attention of CFOs in huge UK corporations and convince them to switch to a provider of IT financial management solutions that was new to the UK market.

The objective was to initiate a conversation with the CFO of 10 hand-picked UK companies. Serviceware was confident it could find at least £10 million of IT related savings trapped in the business processes of each of the target companies and, if they couldn’t, they would reimburse up to £100,000 in value for their time. ‘Our risk, your reward’ was Serviceware’s promise.

Torpedo designed a compelling direct mail campaign telling the story of ‘The CFO who was struggling to find the missing millions to help fund their digital transformation projects’.