Ideas to inspire growth.

Data is everywhere, but without context it can overwhelm. Discover how data storytelling transforms complex information into persuasive, meaningful narratives.

Explore our 2026 B2B marketing trends as we embrace AI as a catalyst for deeper insight, stronger creativity, and more effective, human-led brand marketing.

Discover how to benchmark and track your brand’s AI visibility, sentiment and competitive positioning before implementing GEO strategies.

As search behaviour changes, learn how GEO helps your brand surface across AI engines and search platforms with simple adjustments to your strategy.

Discover why post-launch content optimisation matters. Learn how iterating with data, refining content and using AI-driven insights can keep your content relevant, visible and conversion-ready long after go-live.

Discover a fool-proof approach to crafting clear, compelling value propositions for complex B2B products.

The ways in which people discover your brand are changing – a traditional search engine optimisation (SEO) strategy is not enough. So, here are the main considerations for a ChatGPT-based GEO strategy.

A step-by-step go-to-market blueprint to help B2B brands turn smart thinking into sustainable growth.

What is effective B2B storytelling? And how do you make it work for your business? Here's a GTM agency’s guide to content that converts.

We discuss the importance of brand-building marketing activities and why they are they crucial for the long-term success of B2B brands.

We discuss why your brand is your best salesperson and the importance of a go-to-market strategy centre on brand-drive growth.

A clear and considered go-to-market strategy is essential for business success. Find out the top five components in Torpedo's latest blog.

Take a look at the design trends we think will define the year ahead.

Torpedo shares ten insights on how getting your sales and marketing teams working better together can only help boost your business success.

In this article, we'll dive into the 80/20 rule and explore why it's a game-changer for B2B content. We’ll then provide actionable tips to maximise your own content strategy.

We discuss why creativity matters more than ever right now in the B2B world.

We discuss how B2B companies are employing guerrilla marketing tactics to not only survive but thrive in a competitive market landscape.

In today’s climate, we can’t afford to simply throw money at our marketing and media channels and hope for the best. Of course, we wouldn’t expect you to try such a scattergun approach, but now more than ever, your B2B marketing budget deci

A long-term approach to building a genuine, emotional connection between your brand and your customers will deliver more effective marketing, helping you to reach, win and retain more business. The ever-increasing pressure to deliver immedi

10 top tips for social media success: Creating copy for B2B audiences is an art that calls for finesse and a smart strategy.

Looking for a way to take your growth strategy to the next level this new year? Adopting a revenue-driven approach to marketing could be the right route for your business, and in our latest blog we explore exactly what that looks like…

The lack of alignment between marketing and sales is common in a B2B environment. In an ideal world, these two departments should act like siblings – clearly different, but part of the same family, and therefore aligned on the bigger picture and united in their efforts to succeed.

Explore the benefits of involving an experienced team of specialists in video production, animation and 3D within your marketing strategy

Torpedo brings you tips on LinkedIn content creation to boost your personal branding and proactively generate demand

Learn the foundations of personal branding on LinkedIn with our expert, maximising B2B marketing success with a strong personal brand.

Torpedo and B2B Marketing have worked together to create a research report on the topic of martech in 2023. Download your copy today..

Good content helps with correct indexing and generating backlinks. This blog post explains how to approach content research with SEO in mind.

Discover the biggest web design trends for the upcoming year! Join us as we dive into what's set to make a big impact in the months ahead.

If tracking data is critical to your business, going forward, you'll need to switch from Universal Analytics to Google Analytics 4.

Sustainability is a major talking point. Business leaders are realising that they must take appropriate action to reduce their CO2 emissions.

The world has changed in ways we could never have imagined. People’s routines and priorities have shifted, and the way they live their lives and purchase goods and services are significantly different now from even a few months ago. Busines

Things change so quickly these days, it’s difficult for businesses to keep track. But fear not, B2B marketeers, there’s something out there that is tracking all those changes for you. And best of all it won’t cost you a penny. Google Trends

If you’re a B2B marketer you’ve probably heard a lot of talk about Account Based Marketing (ABM) recently. It’s true that there’s a lot of noise out there right now about ABM, and in particular a lot of Martech vendors are putting their own