Adobe
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Expertise
Let’s be honest – today, a truly differentiated offering in the world of B2B marketing is like gold dust. The reality is, the thing that sets your products or services apart is probably more nuanced – a unique feature or function rather than a revolutionary idea.
But it’s hard to engage audiences with the finer details, especially early on in the buying journey.
That’s where brand storytelling comes in.
At Torpedo, we create compelling brand stories using a combination of strategic and creative thinking. We start by understanding all of the things you could say, and then work out what you should say. It’s about helping you uncover the unique little nuggets of truth about your business that matter to your audience as much as they matter to you. Discovering the things your competitors aren’t saying – and can’t say. Because it’s your truth, not theirs.
“ The work you have done on our brand story for the construction industry has really created a breakthrough for us. Kudos to you. Thank you so much. I can’t overstate how valuable the work you have done has been for our team. I see this work as foundational, and important to everything we are doing. ”
Of course they are. Even better, all evidence points to the fact that as people, they’re more likely to buy products and services from a business they feel an emotional connection with. And, importantly, they’re more likely to remain loyal to brands that share their own values.
Storytelling helps audiences connect with your brand in a meaningful way.
That’s why we believe powerful B2B storytelling can help you attract more leads, win new business and help your customers become advocates of your brand. Your story is unique. We’ll help you tell it in a way that captivates your audience and gives them a reason to care and connect.
Whether your differentiation comes through your heritage, expertise, or beliefs, let’s talk about bringing your story to life.
3,000 amateur snappers share their summer.
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2.3 million
Social reach
2,980
Competition entries
Rebranding for a more emotive customer connection
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33%
increase in functional image
18%
increase in emotional appeal