ServicesAccount Based Marketing (ABM)
Business success comes from a long-term game plan. We work closely with our clients to plan, create and implement strategic marketing programmes that build brands and foster customer loyalty. We believe creativity needs to be a core strategy of any marketing plan. It’s how you outsmart your competitors, create stronger propositions and win market share.
When you have a new product or service to launch, we’ll work closely with you to create and support your go-to-market strategy, to build brand awareness and generate demand.
From competitor analysis and identifying your ideal customers, to selecting the most appropriate channels and understanding the buyer journey, we’ll equip you with a tactical comms plan. You’ll have the right tools to enable your Sales team and we’ll craft a value matrix to inform your proposition and messaging. Together, we’ll ensure your product always has a reason to stand out from the crowd.
We work collaboratively with our clients to map and visually represent the complex customer interactions that happen within their businesses. We want to fully understand the customer experience across all touchpoints, to understand what they think, feel and do. Using this information we can identify possible pain-points that need addressing and spot opportunities to improve their experience.
“ We are delighted to work with Torpedo. They brought us a fresh and innovative view as well as long term strategic thinking and key messaging, that helped us to better position ourselves in the market against our competitors. ”
Through in-depth user research, data analysis, hands-on workshops, rapid prototyping and usability testing, we give you a true user’s view of your site that helps us to understand your customers’ digital journeys.
Armed with this fresh perspective, we’ll work with you to improve the structure and flow of your digital experiences. Based around each persona and usage scenario, we’ll match pain-points to your solutions. This will inform the content strategy and provide evidence that you’re the right business for them. Whether it’s a complex global website, app or portal, or a campaign landing page that delivers valuable leads for your Sales team, we focus on making your digital product easier to use, so that it delivers better results for your business.
We believe in the power of branding. Whether you’re a market leader, an ambitious follower or a cool new, fast-growth start-up, we can create a strong proposition, identity and brand system built on your unique brand story, values and positioning. A successful brand is one that your customers can relate to and your employees can rally behind. That’s why we get excited about it. Your brand sits right at the heart of all your marketing and it’s our job to help you achieve a consistent, positive brand experience across all touchpoints.
Content in one form or another underpins all your marketing activity. The first step is to see things from your customers’ perspective. What are you going to create that’s going to be useful and relevant to them? You need to answer the key questions: who, how, what and, importantly, why? We’ll work with you to identify the target audience groups and create a content framework and engagement schedule that supports each stage of the buying process.
As marketers, we all know that the fundamentals of successful communication is sharing the right message, with the right audience, at the right time. The more focused the audience – and the better the audience insight – the more successful your campaign will be.
We take these fundamental principles to the next level to create effective ABM programmes built on clear strategies, propositions, content and creative communications for specific individuals in high-priority accounts. ABM is much more than a marketing tactic. ABM is a long-term strategic business initiative. It requires buy-in from senior stakeholders in your business and a need for Sales and Marketing teams to work more closely than ever before to provide customers and prospects with a completely joined-up experience through every stage of the buying journey.