Your future is connected – Cementing Autodesk’s position as innovators.
Your future is connected – Cementing Autodesk’s position as innovators.
The architects who conceive the buildings and infrastructure around us are often very technology-savvy. The construction industry – the people that actually build much of our surroundings – are very definitely not. So, creating an awareness campaign to cement Autodesk’s position as innovators and thought-leaders within the Architecture, Engineering and Construction (AEC) industry needed to be highly sophisticated, yet incredibly simple at the same time.
Tasked with telling the story of ‘the era of connection’ and inspiring customers about the future of AEC, from the outset we knew it would be important to create a solid messaging structure. Formulating this early on provided a strong foundation for the campaign collateral we developed –an elegant, exciting, and optimistic visual language with campaign messaging that would work globally.
The theme of ‘connection’ was reflected throughout the creative approach. The look and feel of digital code was employed as a way of connecting buildings, roads, bridges and people, to represent a connected future.
Having such a strong, clear and versatile messaging platform has enabled Autodesk to undertake several industry events where the communications and customer touch points were fully integrated. This included websites for .com, .co.uk and .de, plus several event stand designs and event collateral. A social campaign and reseller assets were also created.
