A frictionless experience.
When the user landed on the microsite homepage, they were greeted by stand-out statistics brought to life with visually engaging animated graphs and impactful copy.
As the target audience was diverse, in terms of job role and AWS experience, we decided to optimise the UX by splitting the content into three categories, based on skillset. We also ensured social sharing capabilities were prominent throughout the hub to make it easy for content to be amplified.
Of course, Rackspace has absolute control over the content hub. Gaining access via the CMS, they have the freedom to edit content as and when they want.