Putting ABM skills to the test (tube).
For Phase One of the campaign, and as our initial contact with each individual, Torpedo produced a premium-quality direct mail piece addressed to our chosen stakeholders. This contained a DM letter, video mailer, a link to a personalised landing page – and a test tube. This dramatised the fact that just from one small sample PLI could identify and help with huge improvements.
Phase Two involved a made-to-measure business overview presentation and a high-quality printed leave-behind brochure. This specified which lubricant was most applicable to each piece of machinery and where in the process it would be of most benefit, instantly illustrating PLI’s expertise and technical understanding.
All assets were tailored to each business. The video, for example, featured the recipient’s logo and opened with wording relevant to their ambitions.
Phase Three is where we handed back over to PLI’s technical team for them to offer to test, and report on, lube samples taken from the recipient’s plant machinery.
We are now awaiting results and looking forward to hearing how the sales pipeline is progressing.