The challenge.

Through autumn and winter, reaching an audience via a digital campaign is often made easier, purely by the fact that people spend more time inside, glued to a screen. But how do you engage them in summer, when they’re out and about?

This was our focus when creating the next phase of our Lightroom Stories campaign. A series we developed to inspire amateur photographers to use Adobe Lightroom – by showing how people they admire and follow on social media use it as a critical part of their own image creation process.