A visual feast for the eyes and the mind.
We wanted to capture the imagination of our technically minded, yet highly creative audience. So we created an innovative website that utilised a more interactive and immersive design – delivering an engaging user experience that was driven by the motion graphics themselves.
We put motion graphics at the very heart of the creative experience, in the fabric of the site design and interactivity. When a user navigates down the page, the graphics seamlessly move around, linking one piece of content to the next in a visually-rich, smooth-flowing journey. The user is always in complete control, with speed and direction driven by their scrolling.
Sure, we wanted to tell users about the new capabilities of Maya, and the free resources we’d created, but this wasn’t just an awareness campaign – we wanted to inspire these people to start using Maya for motion graphics. So we supported the website with eye-catching HTML5 motion banners as traffic drivers. Like the webpage, graphics flowed through the banners, interwoven with different campaign messaging, encouraging our audience to act.