The challenge.

Stay in a quality hotel these days and you could be surrounded not only by relaxing interiors, but an astonishing array of Panasonic products. From the phone system to the HD TV in your room. From the air con to the microwave oven the staff use to prepare your food if you get peckish in the night. The brief itself was simple – increase awareness of Panasonic’s Hotel Solutions among independent owners of hotels and managers of large hotel groups. The difficulty was how to cover all the products within the solutions package.

Accommodating all our skills.

For the answer, we utilised the combined skills of the Creative Department. Bringing the Design Team, Copy Team and Motion Team together, we conceived a ‘cut-away’ hotel that could incorporate all the various Panasonic products and systems. Models representing staff and guests were cast and filmed by the Motion Team. The live action footage was then integrated into the cut-away building created by our 3D designer – and our animated, interactive ‘3D CGI’ hotel became the centrepiece of the campaign. Using clickable hotspots, it revealed the way Panasonic’s technology and integrated communication solutions – TVs, phones, air conditioning, etc. – all work together to keep a hotel and hospitality business running smoothly, while keeping guests happy.

The integrated European campaign included a new landing page, a high-value video mailer to top-tier prospects and a lower-cost mailer for the wider prospect audience. Plus, videos, short animations, content, adverts and brochures.