Accommodating all our skills.
For the answer, we utilised the combined skills of the Creative Department. Bringing the Design Team, Copy Team and Motion Team together, we conceived a ‘cut-away’ hotel that could incorporate all the various Panasonic products and systems. Models representing staff and guests were cast and filmed by the Motion Team. The live action footage was then integrated into the cut-away building created by our 3D designer – and our animated, interactive ‘3D CGI’ hotel became the centrepiece of the campaign. Using clickable hotspots, it revealed the way Panasonic’s technology and integrated communication solutions – TVs, phones, air conditioning, etc. – all work together to keep a hotel and hospitality business running smoothly, while keeping guests happy.
The integrated European campaign included a new landing page, a high-value video mailer to top-tier prospects and a lower-cost mailer for the wider prospect audience. Plus, videos, short animations, content, adverts and brochures.