We kicked things off with an interactive workshop.

To ensure we met CRM Students’ brief, we worked together to write a detailed specification for the new website that captured the full scope and functionality, including the eCommerce payment system.

Once we were all agreed on everything the website needed to deliver, we identified the user personas and usage scenarios to develop an experience that seamlessly took each user journey and delivered the content required to achieve the defined goal. This was built around an innovative chat-assistance user interface that guided the users through to the next step.

Top marks for all.

Visitor analytics were taken soon after the website launched and we’re pleased to say these showed the new site was outperforming its predecessor. When we compared the stats with the same period the year before, we found that:

• Visits had increased by 6%
• Bounce rate had reduced by 3.07%
• Engagement pages per session had increased by 32.9%
• Average session duration had increased by 8%.

Since then we’ve continued to support and develop this site. We’ve also built two similar websites for the European market.