The Autodesk BIM 360 website was in need of significant changes to promote its next generation product line, and to unify all content related to BIM 360 in a single web environment on autodesk.com. Our task was to transform the user experience and build a new website that would improve organic search performance, user engagement and lead generation.
We used this opportunity to undertake a thorough UX process and completely rethink the existing web experience. This wasn’t just a refresh of the existing design, or an update to the content. It was a full top-to-bottom revaluation of how they were telling their story and framing their content, and how the user experience along with the design could be redeveloped to better serve the needs of the broad customer audience and multiple stakeholders within Autodesk.
We created and executed a detailed UX development plan – including stakeholder interviews, customer enquiry analysis, SEO audits, card sorts, content priority planning, and a wireframe prototype – following which we developed the full visual design for the website using the insights gained from the UX process. We mapped out the user journeys and designed the website to function as a funnel, enabling progressive discovery of the industries, the state of technology, the product workflows and features.
All content is now accessible in a single web experience. It’s easy to find relevant information to encourage net-new customers and drive adoption, such as a blog, learning information, event information, case studies and a content hub. The whole experience is simple, clear and intuitive across browsers. The site has been optimised for mobile devices, and experiences on desktop are just as easy to digest on a phone or tablet. Overall, we have provided a user experience that is tailored, flexible, and helps every member of Autodesk’s audience find the content they need quickly – driving them towards product discovery and adoption.
The new Autodesk BIM 360 website has already met the project objectives and is out-performing the previous site.