A simple and intuitive solution.
The new Autodesk BIM 360 website met the project objectives in a timely manner and was quick to outperform the previous site.
Focused on encouraging net-new customers and driving adoption, we made it effortless to navigate and find relevant information such as blogs, case studies and event information. The site was optimised for mobile devices, but experiences on desktop are just as agile as on a phone or tablet.
Overall, we provided a user experience that is tailored, flexible, and helps every member of Autodesk’s audience find the content they need, quickly – driving them towards product discovery and adoption.
The focus on the user experience, intuitive design, relevant content and search optimisation has resulted in a 72% increase in leads and an ROI of 132% within the first 3 months. Organic search traffic in the UK is up by 132.18% and the US is up by 104.3%. User engagement has increased with a 84.79% uplift in time spent on site by organic traffic users, a 74.73% uplift in pages per session and a 59.01% reduction in bounce rate.