Copy is another key area when it comes to inclusivity, with importance on the choice of pronouns. As a female web developer, who has read countless tech books where the developer or engineer is only ever referred to as ‘he’, I can tell you using ‘they’ rather than ‘she’ or ‘he’ when a gender doesn’t need to be specified can go a long way to making your audience feel included.
It’s important that this isn’t done as a ‘box-ticking’ exercise however, it’s obvious when something is shoe-horned in, or overdone, to try and make a point rather than naturally as part of the design process.
Performance / Page Speed Optimisation
As we talked about last year when Google put their new algorithm into play, focusing on their ‘Core Web Vitals’, page performance on websites is now a key metric, not only in the user experience of a website, but also towards it’s SEO and Google ranking performance.
Since it’s introduction last year, Google says “20% more page visits in Chrome meet the recommended Core Web Vitals thresholds”, additionally the CMS and Website Builder platforms they sampled all showed a significant improvement in their code bases’ Core Web Vitals.
Additionally, as we mentioned earlier, the impact of asset heavy websites and the excess load effort they require, from an environmental point of view, is another reason many are looking to lighten the load of their webpages and optimise that performance.
The biggest culprit of this is the large number, and high file sizes, of images and videos in webpages, and so one trend that will become more noticeable is around how these are reduced or replaced with smaller impacting alternatives.
A lot of sites are turning to text only components, and focusing on the use of bolder, oversized typography, and more experimental fonts, to show some creativity as well as animations and hover state interactions.